Dry, coarsely-textured hair:
Try a deep conditioning product to give hair needed moisture and
shine. Avoid extreme-hold gels or mousses. Softer holds would give
softer shinier touchable curls
Soft, fine hair:
Light conditioners work best and don't weigh hair down. Avoid pomades, unless you're trying to eliminate the curls. Use medium- to light-hold gels to define curls.
All hair types:
Always use a wide tooth comb to evenly distribute product through the hair, then put into desired shape with fingers. Allow kinky-curly or naturally wavy hair to dry naturally after applying a cream or gel.
When blow drying, use a diffuser attachment to keep curls in place.
Rather, let hair dry in place as much as possible,
...then separate lightly with fingers if necessary.